A website
that works
for you.
Having a website that loads fast and gives a clear path to what your customers are looking for is a must-have. Use your brand to speak to your customers.
Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you put that level of passion and commitment into something, your unique familiarity with it can be tough to shake.
Yet this is the simplest way to quickly optimize your website. By deeply considering your customer’s perspective and buying journey, we can make decisions that put everything in the right place for the customer to easily and quickly complete their interaction with your business and maybe even leave a nice review to boot.
While it’s absolutely essential to have each of these elements be part of your website, the specifics of their presentation need to be in consideration of your specific customer demographics. Most notably will be the difference between information on an online store, where the priority is to drive sales, versus a traditional brick and mortar business, where the priority is to get them to visit you.
Imagine a world where a single, gigantic shopping mall hosted a store for every business across the globe. It’s easy to imagine that any business that doesn’t have a store in this mall may as well not exist, as every consumer looking to shop would come to the mall to find what they need. If a business was nowhere to be found in this mall, the consumer would shop at one of the other infinite stores.
Sounds complicated, doesn’t it? Good thing this shopping mall doesn’t exist, right? Wrong. The thing is, this shopping mall exists. It’s called the Internet. The store is your website. Everything that holds true for stores in our fantasy shopping mall is true for businesses on the internet.
Without a web presence, you’re missing out on one of the simplest and most effective ways to connect with established customers and attract new ones. You never get a second chance to make a first impression — and first impressions these days are made by websites. When people search for the services they need, they pull up your website and judge your company by the way it looks. You need a professional and fast website to make a favorable first impression that will draw in customers.
Having a website that loads fast and gives a clear path to what your customers are looking for is a must-have. Use your brand to speak to your customers.
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