Take charge of your reputation.
Monitor what customers are saying about your business all from one dashboard. Respond to reviews and engage with your happy customers.
Encourage your happy customers
to be advocates for your business.
The reputation of a business is both what they say about themselves and what others say about them. Managing reputation is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread.
A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online through review sites, social media, forums and other channels. Basically, if it is an online source and a consumer can say something about a business on it, then it is a channel where your business’s reputation should be managed.
Online reputation management is a part of a greater digital marketing strategy that works alongside review management, business listings, paid search/ads, social media management and SEO to help your business stay competitive and relevant online. While your business should be managing each of these segments of digital marketing to maintain your online presence and (consequently) offline reputation, many businesses are not. They really should: four in five consumers surveyed use search engines to find local information from multiple devices to find store address, business hours, product availability and directions.
Reviews, accurate business information, and social media activity impact a business’s reputation and influences whether a consumer decides to do business with them. Businesses need a way to manage all of these factors in a scalable way. An online reputation needs to be backed by reviews and ratings by consumers. Without them, there would be no reputation to manage and quite frankly, it would appear as if no one ever visited the business.
Whether a business chooses to manage their reputation online or not, consumers are talking about their favorite and not-so-favorite businesses. If a business simply ignores their reputation online, the consequences can be detrimental.
Unmanaged negative responses can create an angry mob mentality and bad word of mouth spreads like wildfire. While a business may not realize how exactly one instance can affect their online reputation, it is possible that only one negative post on a highly ranked site can actually be what shows up near the top of a search results page when a consumer searches for that business’s name.
Being present (listed online) and having a good reputation (reviews and reputation management) go hand in hand. Not being listed on a reference site customers use is just as bad as having bad reviews on that site. Building a consistent online presence and a positive reputation is important for both consumers and search engines. With Reputation Management, you can keep on top of online activity affecting the reputation of your business, including reviews, listings, and social media.
Monitor what customers are saying about your business all from one dashboard. Respond to reviews and engage with your happy customers.
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